These questions were decided by our whole group. To see the results and analysis, click here.
1. How old are you?
2. What is your gender?
3. What is your favourite genre?
4.What sort of endings do you like when watching films?
5. What sort of characters do you prefer?
6. What was the last film you enjoyed?
7. What is your occupation?
8. Who do you usually watch films with?
Tuesday, 7 April 2015
Evaluation Question 2
Part 1
A film distributor (company or individual) is responsible for the marketing for an upcoming film. The distributor decides the film release date, which way the media will be presented and is also responsible for the actual distribution via DVD, theatrical and on-demand viewing. One example of good film distribution would be to set a release date for a Christmas film around the end of November so that many people are in a 'Christmas mood' so they would be inclined to view a Christmas based film. The film distributor is also responsible to identify the target audience and prepare an advertising campaign to make the optimal gross profit. Another role of film distribution is to build relationships with other companies, making deals and sponsors with other companies to help publicize the product they are distributing. The distributor also has to contact the different cinema businesses around the country/world for the film's showing. Each film has to have a different advertising campaign since each film is unique, but some sequels can use similar ad-campaigns to their predecessors because of how the films are usually a direct follow-on, but will differ in some-most areas.
A film distributor (company or individual) is responsible for the marketing for an upcoming film. The distributor decides the film release date, which way the media will be presented and is also responsible for the actual distribution via DVD, theatrical and on-demand viewing. One example of good film distribution would be to set a release date for a Christmas film around the end of November so that many people are in a 'Christmas mood' so they would be inclined to view a Christmas based film. The film distributor is also responsible to identify the target audience and prepare an advertising campaign to make the optimal gross profit. Another role of film distribution is to build relationships with other companies, making deals and sponsors with other companies to help publicize the product they are distributing. The distributor also has to contact the different cinema businesses around the country/world for the film's showing. Each film has to have a different advertising campaign since each film is unique, but some sequels can use similar ad-campaigns to their predecessors because of how the films are usually a direct follow-on, but will differ in some-most areas.
Some platforms the film distributor can advertise on are as follows:
-Printed Media, such as books, newspapers and magazines.
-Television, channels like ITV, Channel 4 and others.
-Billboards
-Posters, like in London Underground
-Interviews (Talk shows, radio interviews etc)
-YouTube/Social Media
-Bus adverts
-Merchandise
One large distribution company, Warner Bros, are able to use their large conglomerate as an advantage when it comes to advertising. Warner Bros owns many different platforms of media, two large ones being Television publishing (HBO) and Film. Warner Bros. have also been known to work closely with Bauer. One recent campaign for 'The Hobbit', was a collaboration effort with both Bauer and Warner Bros. so that the film could gross as much as possible because the advertising campaign through Bauer would bring more audience in from readers of Bauer products.
Posters (see above) are for two different films, in which both films need a different advertising campaign for both. These posters also represent what kind of audience the distributor is aiming for.
The Hobbit: The Battle of Five Armies- see trailer here
As we can see, the main character (which I will refer to as Bilbo) is kneeling down holding a sword. For the film perspective, this signifies the final chapter; Bilbo is worn down after a long quest, and as such, the quest is almost at an end. The bow-down can also be seen as a bow of honor to a higher authority. In an advertising aspect, we can see the familiar Bilbo Baggins, so already we are pulling in the existing Hobbit/TLODR audience. As well as pulling the film fan audiences, we also pull in the fans of the novel since both The Hobbit and The Lord of the Rings were previously book releases. The colour scheme of the poster are dark colours, so it attracts the older audiences. The 'From the director of 'The Lord of the Rings' Trilogy also shows that the film has also been kept in cannon to the Lord of the Rings films which attracts the LOTR audiences. The large fonts with the brown/orange colours make it stand out, so when people see the picture of Bilbo Baggins kneeling down they will remember that the film is the Hobbit. Bilbo is also dirty in this poster, so it shows a long trek/adventure, which in turn, brings in the adventure film fans, making the audience wider. The general age of the film's [primary] target audience would be around 16-30 year old males. The secondary audiences, as mentioned before, are the fans of the books and previous Hobbit/LOTR films. The trailer also brings in an action audience, showing large setups of armies and fighting.
Interstellar- see trailer here
As we can see in the poster, there is a character in a spacesuit on an 'unknown' celestial body. As we can see, the character seems to be somewhat confused. From the poster, we can see that the film is set in space and on alternative planets. This brings in the extra audience of space-enthusiasts. We can also see that the character is alone in this poster, so this could bring in a potential survivor-film audience. We can also see that the film was made by Director 'Christopher Nolan' which brings in another large secondary audience (fans of Nolan's films like Batman: The Dark Knight series, Inception and Man of Steel). In an extension of Nolan's reputation, this could bring in a superhero fandom, since Nolan has worked closely with both Batman and Superman characters. The primary audience is for people ages 18-26 males who have a large interest in astronomy and physics.
Both of these films were box office hits in 2014, with Interstellar gaining $672,974,414 in it's worldwide gross, and the Hobbit gaining $955,113,783 in it's worldwide gross. As you can see, the Hobbit also has a larger audience to work with which is good for making large amounts of profit, whereas Interstellar had a more refined target audience. Both films were advertised heavily through posters, billboards, social media and interviews with the respected actors, Martin Freeman and Mathew McConaughey. Trailers in cinemas were also shown before other films etc to also help advertise the film thusly.
Part 2
Annotated YouTube video:
The Hobbit: The Battle of Five Armies- see trailer here
As we can see, the main character (which I will refer to as Bilbo) is kneeling down holding a sword. For the film perspective, this signifies the final chapter; Bilbo is worn down after a long quest, and as such, the quest is almost at an end. The bow-down can also be seen as a bow of honor to a higher authority. In an advertising aspect, we can see the familiar Bilbo Baggins, so already we are pulling in the existing Hobbit/TLODR audience. As well as pulling the film fan audiences, we also pull in the fans of the novel since both The Hobbit and The Lord of the Rings were previously book releases. The colour scheme of the poster are dark colours, so it attracts the older audiences. The 'From the director of 'The Lord of the Rings' Trilogy also shows that the film has also been kept in cannon to the Lord of the Rings films which attracts the LOTR audiences. The large fonts with the brown/orange colours make it stand out, so when people see the picture of Bilbo Baggins kneeling down they will remember that the film is the Hobbit. Bilbo is also dirty in this poster, so it shows a long trek/adventure, which in turn, brings in the adventure film fans, making the audience wider. The general age of the film's [primary] target audience would be around 16-30 year old males. The secondary audiences, as mentioned before, are the fans of the books and previous Hobbit/LOTR films. The trailer also brings in an action audience, showing large setups of armies and fighting.
Interstellar- see trailer here
As we can see in the poster, there is a character in a spacesuit on an 'unknown' celestial body. As we can see, the character seems to be somewhat confused. From the poster, we can see that the film is set in space and on alternative planets. This brings in the extra audience of space-enthusiasts. We can also see that the character is alone in this poster, so this could bring in a potential survivor-film audience. We can also see that the film was made by Director 'Christopher Nolan' which brings in another large secondary audience (fans of Nolan's films like Batman: The Dark Knight series, Inception and Man of Steel). In an extension of Nolan's reputation, this could bring in a superhero fandom, since Nolan has worked closely with both Batman and Superman characters. The primary audience is for people ages 18-26 males who have a large interest in astronomy and physics.
Both of these films were box office hits in 2014, with Interstellar gaining $672,974,414 in it's worldwide gross, and the Hobbit gaining $955,113,783 in it's worldwide gross. As you can see, the Hobbit also has a larger audience to work with which is good for making large amounts of profit, whereas Interstellar had a more refined target audience. Both films were advertised heavily through posters, billboards, social media and interviews with the respected actors, Martin Freeman and Mathew McConaughey. Trailers in cinemas were also shown before other films etc to also help advertise the film thusly.
Part 2
Annotated YouTube video:
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