Primary and Secondary Audiences

We have decided, for our primary audience, is to aim at the modern teenager, mostly female, aged between 16-20. This audience uses social media and are in a higher education. The social media aspect can help when advertising our movie and get our audience sharing about it. Our primary audiences watch popular TV shows, frequently have nights out and play on gaming consoles, have up to date technology and are also learning to drive.

Our secondary audiences are the middle class people who live in large populated area, aged 30 and older. People who read quality magazines and purchase higher quality products are also part of the secondary audience. These people also frequent restaurants and hotels. We also wanted to bring some of the gothic horror fans into our film, like fans of Frankenstein and Dracula.